Burban
Political Color Assignments
Wednesday, February 19, 2020, 06:38

Political party color assignments in TV graphics were historically inconsistent through the 1970s, 80s and 90s. Red, blue, and yellow were used consistently used by the TV networks. It forced us to REALLY pay attention if we passed a TV screen at a store or bar during elections.
I think Tim Russert of NBC News popularized the GOP/red and DNC/blue scheme during the contested 2000 election coverage.
I've no idea how that stuck and it's burned me up ever since.


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